However, the trend of the real estate market in 2021 has not been clearly determined and depends on many assumptions and actual fluctuations of the market. Specifically, if Vietnam continues to control the epidemic well, the real estate market will certainly prosper and recover well; it can even become a driving force for the whole economy.
Determining that there will still be many difficulties for the real estate market in 2021, Mr. Vu Dang Vinh, General Director of Vietnam Report points out that the biggest limitation and difficulty is the unpredictable development of the COVID-19 pandemic. Next, there is still no policy document for new types of real estate such as Condotel (hotel apartment), Officetel (office apartment combined with hotel), Shophouse (commercial townhouse) etc., leading to differences among localities. The process of licensing, appraising and approving construction investment projects is long, complicated and with multi-stages. Credit restrictions when the circular is not amended, enterprises have difficulties in accessing cheap capital; Taxes and associated transaction tax policies are still complicated, making real estate investors really unsecure.
In this situation, according to Mr. Vinh, there are 6 factors to help enterprises overcome difficulties caused by the impact of the COVID-19 pandemic, especially in 2021. That is, promptly providing scenarios to cope with the epicdemic; building prestige and brand in the market; preparing healthy financial potentials; proactively reviewing, reducing and using costs effectively; focusing on developing new markets and enhancing digital transformation in management and sales., etc.
Accordingly, building the reputation and brand in the market is the most important in helping real estate enterprises overcome the difficulties of the COVID-19 pandemic. It is because in the process of using Media Coding method, Vietnam Report has assessed the reputation of enterprises in the real estate industry through the presence on influential media channels for the period from January 2020 to the end of January 2021. Nearly 54.4% of the enterprises in the study had an average frequency of appearance in the media once a week; in which, Vinhomes is the enterprise with the highest number of Coding units.
It is forecasted that in 2021, the real estate market will continue to recover. Illustration photo: Danh Lam/VNA
The report of Vietnam Report also points out 5 factors that create the strongest momentum for the real estate market in 2021. They are removing bottlenecks in real estate policies; ability to control disease; resilience and recovery ability of the economy after the COVID-19 pandemic; FDI flows into Vietnam and interest rate decrease.
Mr. Vinh analyzes that in 2020, the real estate market slowed down. It was due to legal procedures where there were many overlapping laws, especially in the period of 2019-2020. State management agencies and legislative bodies are also aware of this issue, initially issue circulars, decrees and instructions to answer questions and problems from the period of 2019-2020. Therefore, 2021 will have more advantages in terms of legal procedures for the real estate market.
Additionally, the biggest motivation factor is the policy of disbursing public investment. This is considered a lifeline when everything is delayed; the determination to disburse public investment is the strongest policy in 2020 and 2021.
Regarding disease control. When COVID-19 appeared, reducing the purchase power of the whole economy in 2020 in general. The purchase power of the market also decreased significantly not only in tourism, agricultural products, and trade but also in the real estate industry. Except for localities with special developments such as Ho Chi Minh City where the purchasepower was still good despite house and land price increase, in some localities, including Hanoi, real estate was not easily sold even at low prices.
Thirdly, it is economic resilience and recovery ability. As a general rule, the market has ups and downs following a sine wave, in which the market dropped to a very low level in 2020. Research by Vietnam Report shows that, Vietnam's economy is in the recovery phase, Vietnam's GDP in 2020 increased by 2.91%, the lowest in the past 10 years.
According to E-News